Wednesday, August 10, 2011

Google Wallet and NFC Smartphones Spark Buzz Around Retail Contactless Technology

Recent developments in contactless payment technology are generating renewed interest, and suggest that the long-delayed dream of comprehensive contactless payment systems may finally be approaching reality. The introduction of Google Wallet and the expectation that several new NFC-enabled smartphones, such as the Nokia 6212 Classic, will reach consumer markets soon have created a sense of optimism.

According to ABI Research, in 2010 only about 10% of total POS terminal shipments included some form of contactless technology. While the analyst firm does not agree with some of the wilder media predictions for contactless POS growth – for example that within 12 months, one third of all terminals in the US will accept contactless payments – it does forecast that 85% of terminals shipped worldwide will be contactless-enabled in 2016, driven by increased proliferation of contactless cards and especially, rapid adoption of NFC-enabled cell phones.