Wednesday, January 12, 2011

T-Mobile UK cuts 'fair use' allowance to 500MB, sends you home to watch online video

In one of the most insensitive announcements in recent PR history, T-Mobile UK is telling its customers who want to download or stream online video to their mobile devices to "save that stuff for [their] home broadband." The carrier, one half of the UK's biggest operator Everything Everywhere, had up until now offered one of the better monthly allowance deals with a 3GB data consumption limit on Android phones. It still is, in fact, since its new changes aren't coming into effect until February 1st, but come that fateful Tuesday, T-Mo's understanding of "fair use" will shrink down to 500MB each month -- after which point you'll still get to browse the web and email for free, but any video content will presumably be subject to an extra charge. It's not clear how "that stuff" will be handled by T-Mobile once you cross the frugal new threshold, nor is it clear whether customers who signed up for big bodacious 3GB of data will be set free once this new lockdown on mobile video is in effect. Godspeed to you all.

[Thanks to everyone who sent this in]

Show full PR text

Changes to Mobile Internet fair use policies

T-Mobile is the only operator to give customers the Mobile Internet for a fixed-price. We never charge our customer's more than they expect for their Mobile Internet in the UK.

Therefore you'll never need to worry about how many emails you've sent, how long you've been on-line or the 'data / GB's'

Browsing means looking at websites and checking email, but not watching videos, downloading files or playing games. We've got a fair use policy but ours means that you'll always be able to browse the internet, it's only when you go over the fair use amount that you won't be able to download, stream and watch video clips.

So Whats Changing? - From 1st February 2011 we will be aligning our fair use policies so our mobile internet service will have fair use of 500MB.

What Does This Mean? - We'll always let you email and browse the internet and you'll never pay more than you agree to. We do have a fair use policy but ours is there to make sure we deliver the best service possible to all our customers. This means that you'll always be able to browse the internet.

So remember our Mobile Broadband and internet on your phone service is best used for browsing which means looking at your favorite websites like Facebook, Twitter, Gmail, BBC News and more, checking your email and looking for information, but not watching videos or downloading files.

If you want to download, stream and watch video clips, save that stuff for your home broadband.