A new report published today by Juniper Research forecasts that the number of mobile users who pay a monthly subscription for access to music catalogues, either via download or streaming, will reach 178 million by 2015, more than triple the number of users doing so in 2010.
In emerging markets, such as China and India, where subscriber penetration is growing quickly and the number of these subscribers with access to 3G networks is also increasing, subscribing to mobile music services will become increasingly popular. India, in particular, is a strong market for music given its links to the Bollywood film industry.