Saturday, March 26, 2011

Digital strategy accelerates with new value mobile plans from Telstra

Digital strategy accelerates with new value mobile plans from Telstra Digital strategy accelerates with new value mobile plans from Telstra

Telstra new mobile plans, buying goods online, paying bills online, Telstra Digital

Telstra has announced new mobile plans to cater for customers’ insatiable appetite to be connected on the go. The new plans, available from 29 March 2011, also cater for customers who prefer the convenience of buying goods and paying bills online and follow the creation last month of Telstra Digital, a new business unit that will expand Telstra’s online self-service offerings.

Gerd Schenkel, the new Executive Director of Telstra Digital, said nine out of ten Australians preferred making simple transactions on their PC or mobile phone, rather than in person or over the phone and it was important to have packages available to meet their needs.

“Telstra Digital was set up to deliver simple and convenient services so customers can order new products, change their plans, activate features, pay online and receive bills direct to their email, all from their computer or mobile.

“As a result, we’re expecting Telstra customers will perform about 35 per cent of transactions using Telstra’s online self-service channels by 2013,” he said.

Mr Schenkel said Australians were embracing the digital economy, with banking, buying goods or services and paying bills online some of the most popular activities.

“Since last year we’ve been busy boosting the data inclusions on our plans and the new Freedom Connect Plans provide even more options for our customers.

“We’re continuing to offer the most popular price points of Telstra’s Next G Cap Plans for the new Freedom Connect Plans but they feature extra call inclusions, a larger data allowance on the $99 plan and a new $59 plan with generous call and data value and unlimited SMS,” Mr Schenkel said.

The new Freedom Connect Plans will be available online, in-store or by calling Telstra:

$49 Plan with a $450 monthly call allowance – up $50 compared to the previous $49 Next G Cap Plan – along with 1GB of data to use in Australia.

$59 Plan with a $550 monthly call allowance, unlimited SMS and 1.5GB of data use in Australia.

$79 Plan with an $800 monthly call allowance – an extra $50 compared to the previous $79 Next G Cap Plan – along with 2GB of data to use in Australia, unlimited SMS and unlimited MessageBank retrieval.

$99 Plan with a $1,200 monthly call allowance – an extra $200 compared to the previous $99 Next G Cap Plan – along with 2.5GB of data to use in Australia, unlimited SMS and unlimited MessageBank retrieval.

$129 Plan with an unlimited monthly call allowance for standard national voice and video calls, SMS and MessageBank retrieval, 3GB of data to use in Australia, $50 of international calling value.

These Plans include unmetered Green Dot BigPond browsing and free-to-browse social networking via Telstra Tribe on compatible handsets.

The Freedom Connect Plans encourage customers to pay bills electronically and receive their bill online or by email, by applying a small fee for alternate billing and payment options. If customers don’t want to take up the new plans with this fee, they have the option of staying on their existing plan.

Mr Schenkel said: “Customers wanted more certainty and that’s what these mobile plans offer with generous calling value, unlimited text on the $59+ plans, a great 2.5GB data inclusion on the $99 plan and unlimited MessageBank use on the $79+ plans.

“The Freedom Connect Plans will hit the market next week to add to the sales momentum seen in the first half and further accelerate Telstra’s digital strategy,” Mr Schenkel said.