Mobile advertising continues to be a hot topic, with new startups cropping up everywhere lately. And now we have South East Asia- and US-based Chalkboard throwing its hat into the ring, a hyper-local mobile ad network for brick-and-mortar stores that want to increase their walk-in traffic.
Chalkboard’s goal is to boost the relevance of mobile ads, by bringing promotions to potential customers when they’re near the store. The way it works is extremely simple: business owners hoping to drive footfall traffic can let Chalkboard place targeted ads or real-time promotions in mobile apps (developers can integrate ads via a customizable API).
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