Friday, April 8, 2011

UBM Studios Offers Mobile Support on iOS and Android-Based Tablets for Virtual Events

UBM Studios Offers Mobile Support on iOS and Android Based Tablets for Virtual Events UBM Studios Offers Mobile Support on iOS and Android Based Tablets for Virtual Events

UBM Studio, Mobile Support on iOS, Android Tablet, Video delivery through Ustream, Silverlight, YouTube, MP4 videos, UBM Studio Android Tablet

Today, UBM Studios announced it now offers support on iOS and Android-based tablet devices including: Video delivery through Ustream, Silverlight, YouTube, MP4 videos and InXpo’s proprietary on-demand media player; and Text chat supported through HTML.

The key to delivering a successful virtual experience is to deliver the right content, on the right platform to the right audience with the right user interface.  UBM Studios broadens the reach of virtual environments with tablet devices, creating world-class user engagement.

“Tablet devices are quickly becoming important tools in virtual environments.  I expect that these devices will enhance the virtual environment experience through customized applications, integrating face-to-face and virtual experiences as well as by offering localized messaging, downloading content, reporting and statistics.  When it comes to merging virtual environments with tablet devices the possibilities are endless and significantly enhance user engagement,” said Michael O’Sullivan, Creative Director, UBM Studios.

Tablet devices will enhance virtual experiences through:

Applications: Virtual event providers will create applications accessible from tablet devices.

Hybrid experiences: Event producers will integrate online content with mobile solutions offering attendees a way to link face to face and virtual event activities.

Local customization: Virtual event providers will customize an individual’s virtual experience based on their location.

UBM offers a complete virtual environment solution as a Marketing-as-a-Service (MaaS), from the production and creation of virtual environments to the content development, recruitment, custom creative development and the management of audiences within the virtual environment.