Carrier billing is kind of a big deal. No one likes having to whip out their credit card or deal with Google Checkout credentials when they’re looking to snatch up some 99 cent game. Each obstacle adds one more opportunity for people to think, “Meh. Do I really need this?” which, in turn, kills sales.
Last year, Android got carrier billing support for AT&T and T-Mobile. Today, one more big name is being added to the list: Sprint. All Sprint users should see the “Bill My Sprint Account” option show up under the “Pay For This With” drop-down within the next few days. Just don’t go too crazy, Sprinters — remember, you’ve got to pay that bill off eventually.